We limit the collection and use of your personal information to what is necessary to administer our business and to deliver superior service and products to you. SafetyFirst, Inc. uses personal information in ways that are compatible with the purposes for which we originally requested it. We may use your personal information and information you provide about yourself for the purpose of processing your requests and transactions; offering or furnishing additional products and services; personalizing the types of information you receive from SafetyFirst, Inc.; or assessing general trends in the use of our Site or product purchases.
SafetyFirst, Inc. does not share your personal information to unaffiliated businesses. However, to provide you with the appropriate level of service, we may share personal information with firms that assist us in providing our services, carrying out your account needs, or providing you with information about their services which we believe may be of interest to you.
The personally identifiable information that you provide will not be willfully sold or rented, but may be used to develop content and functionality that helps us serve our customers' needs, to improve the service and products we provide, and other purposes. We reserve the right to sell or license aggregated information to third parties. As we continue to develop our business, we might sell or buy other businesses or assets. In such transactions, customer information generally is one of the transferred business assets. Also, in the unlikely event that SafetyFirst, Inc., or substantially all of its assets is acquired, customer information will, of course, be one of the transferred assets.